Web & Print (in house design Metromix)

Metromix is a national, entertainment brand with sites in 64 markets nationwide. Our demographic is 21-34 and the ever growing '‘aspirational’' (out of the demo but still very social and into finding the very best places to go out and experiencing all that their city has to offer.)

As the Creative Director I report directly to the CEO and was responsible for the design and oversight of the creation of all online and print collateral for the national brand. My daily tasks could include anything from conceptualizing new products, to front end mark up for the network sites CSS, HTML, HAML, storyboarding online promotional efforts, supporting the local markets marketing efforts, brainstorming with the development team and much more.

I supported our national network affiliates by managing several contractor designers and did a the majority of the creative execution myself. I provide flash banner ads, print ads, site design, and oversaw the creation broadcast television spots, viral videos, and am heavily involved in the creation of new products.

My role in the project: Design (photoshop), Creative Direction, Product & Features Conception,UI, Wireframes, Front end mark up.

  • For Metromix
  • Type web, css, html, xhtml, design, photoshop, creative direction
  • URL metromix.com/

Metromix.com home page

Metromix full page screen shot

Metromix: detail

Interior listing page

No Photo Available. When Metromix "Deals" section first launched we had a good number of deals that did not have a photo. I created a series of very silly images to load when there was no pic provided. I did this for two reasons: 1) Groupon has shown that a little bit of humor in this space is appreciated by users. 2)I think it's just good manners to leave the internet a little weirder than you found it.

500 error page design

Event collateral: promo cards (print)

No Photo: Jaunty dog in goggles

No photo: serious 'stache

No Photo: Sweater not included

No Photo: boy howdy

Sales materials (print). My work on this project: Creative Direction (copy/graphics), print production

Sales materials (print detail). My work on this project: Creative Direction (copy/graphics), print production

Sales materials (print). My work on this project: Creative Direction (copy/graphics), print production

Sales materials (print). My work on this project: Creative Direction (copy/graphics), print production

Event collateral (print: cards, flyers, banners)