Social Shopping Native app. Goal: Ecommerce Conversion, engagement

The FanFueled shopping application is a social shopping experience that rewards people for their social influence.

My role in this project: Application design, UX/UI creative direction, product ideation, photoshop mock ups, lead Product Development and agile process, UX
The goal of this interface was to help take simplify a new (and a little bit complicated) shopping referral platform into a clean, crisp, easy to use app. Conveying the intersection of social impact on revenue to motivate the user was key in this design.

  • Role Design, product ideation, UX
  • For FanFueled
  • Date 2013
  • Type mobile app
  • URL

Mobile social shopping application, my role UX/UI wireframes, design and mock ups