Crowdfunding App. Goal: Donations (revenue), Engagement

I was the Director of User Experience for GiveForward, but also took on the lion’s share of our new product’s visual design. This is a responsive site built on Foundation. My main goal here was to show the humanity of the person that this page is about, and make a visitor feel compelled to interact, even if it’s just to say hello and let them know they are loved and in the thoughts of their friends, family and loved ones, while still keeping the focus squarely on the goal of the page: to raise money to help out with medical expenses.