User Research, A/B Testing, Ecommerce Conversion

I worked with Maui Jim as a User Research and Usability Contractor on a 6 month project. On any given day I create UX flows for new features, ran A/B tests to improve their E-commerce CVR/CTR & Revenue across the site, and conducted Qualitative User Research. I did content and behavior analysis using Google Analytics, Woopra, Crazy Egg, Usertesting.com & Optimizely, I conducted a UX Audit of the site and prepared a report with actionable items to drive the A/B testing. MauiJim saw a significant lift in CVR. My approach to any new client is to get an understanding of the internal beliefs about what customers “think”, then validate them with real users to identify areas where they might be disconnect. I use this as map to shine a light where this disconnect might be surfaced in the UI/UX.

VIA A/B Testing we were able to get a 4% lift to conversion and an 8% lift to add to cart.

  • Role User Research, Ecommerce Conversion, UX
  • For Maui Jim
  • Date October 2015- April 2016